I’m speaking at ACHE (American College of Healthcare Executives) in Chicago in a couple of weeks with client Neighborcare Health, on the subject of branding and how it can help smooth the merger process. Our key message? You can’t do successful fundraising or service delivery if the various clinics aren’t bought into the larger promise of the umbrella organization. And a branding process is a great way to get newly acquired clinics to see they share culture: they are all providing the same value, for the same reasons. At Neighborcare, branding helped the staff work together in harmony, with the benefits of more efficiencies, increased donor engagement, and better teamwork.

-Lynn Parker

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