In a clever switcheroo, Dominos pizza has turned the tables of opinion with its use of social media.  Practically brought down by a Youtube video of two employees doing disgusting things with their pizza, Dominos has come back with a vengeance, with its own YouTube video showing customers in focus groups slamming its pizza.  Why would that be a good idea?  Their campaign is brilliant! Everyone can support a brand that admits a wrongdoing and wants to change. And even more so, when they actually attempt to make a change, which they are doing with a new recipe for “honest to goodness” pizza. It’s a rebranding campaign filled with chutzpah and authenticity, which I predict will save their pepperoni.

-Lynn Parker

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