Social networking has just about hit its peak. What I mean by that is, we have reached a point of maximum density for social networks such that new ones popping up are bound to fail. The winners have emerged–Facebook for personal, LinkedIn for business, and Twitter for marketing–and now the focus is turning to how to make every online experience social (wherever you are on the web). It’s placeless social networking or the social web.

Companies need to be thinking about how they engage with users beyond the traditional website to establish and build an ongoing social relationship wherever a user happens to be. The days of brochure-ware have been over for awhile. It’s time to think about what it means to be social–then, build a company-wide strategy that extends beyond having a website, a Facebook page and a LinkedIn profile to how you strategically use human resources, marketing, sales and the web to build social relationships.

–Jen Travis

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