Airplanes and flight have always intrigued me. The idea that you can put a heavy hunk of metal in the sky and make it soar is truly a phenomenon. And, as a fairly green gal, I’m also interested in the evolution of this science and how we can improve upon its efficiency. So imagine my delight when I found The GE Show: A celebration of flight.

This site, developed to help demonstrate (not just tell people) what GE is doing, is a truly brand-defining digital experience. Fun, educational, interactive and engaging: yes. Interesting and relevant information that helps you understand technology and how it influences and changes our lives: check! And, I come away from it with a somewhat surprising appreciation for GE that I never had before.

Fun fact: the number of airplanes in the sky every hour in the U.S.—5K. Check out their intersecting flight patterns. There’s also the celebration of innovative ideas: electric planes and optimized descents that reduce fuel consumption and CO² emissions. Personally, I recommend the High Flying Tens—top ten plane landings, weirdest planes, window photos and trying your hand at designing your own plane.

You know it’s a good experience when you’ve lost track of time during your exploration, can’t wait to come back for more, leave armed with new found knowledge that you can’t wait to share with your friends and feel inspired by something that happens every day. If you aren’t enamored by the magic of flight now, once you soar through this innovative experience, I think you will be.

- Rachel Olmsted

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