This entry was posted on Wednesday, June 20th, 2007 at 3:19 pm and is filed under Blog. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Where brand leaders meet
In the 2007 Brand Marketers Report just issued by Interbrand, we found it interesting that less than 20% of companies surveyed use living the brand metrics. Does this perhaps reflect the percentage of companies living an integrated brand?
-Lynn Parker
One Response to “Are they walking the talk?”
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June 20th, 2007 at 3:49 pm
Or is it that brand is still largely seen as a marketing function and not an HR function in most companies? How do organizations start to change this thinking?