Branding Strategy Insider had a post about extending your brand to employees and how different organizations engage their employees to embrace and deliver their brands’ promises. This is definitely important and something we as brand managers strive to do everyday. But, how do we engage our employees to do this? How do you instill ownership of your brand in your employees, so that delivering that experience is second nature or implicit in everything they do? Is it a systematic process of training and rewards or is it more organic? Is it a set of guidelines or is it rules? Is it all of the above and then some?

Let us know how you do this or just your ideas on how you would do it and then we’ll share some of ours.

-Jen Travis