With the release of Ratatouille this last weekend it looks like audiences and critics alike confirm another hit from the folks at Pixar. So, how do they do it?

In an article by David Germain, Pixar is revealed as a studio who knows why they make movies, knows what makes a good movie, and who consistently perform to their own expectations. They have obviously identified their brand promise and are delivering it to their customers. What is the brand promise? Janeane Garofalo, actress in Ratatouille, says “They make movies they would like to see.” It works out because they think like a customer because they are the customer.

So not only have they built a successful company and a strong brand, but they have managed to blow some fresh air into Disney’s brand as well. And maybe some non-cartoon watchers like me will start putting down $9.50 to go to the theater. Or at least consider it for a matinee.

- Krista Joy Johnson