According to a market survey by Interpret (7/6-7/10), iPhone is wowing new-to-Apple users and Apple loyalists alike with a full 90% of those surveyed either “extremely” or “very satisfied” and 85% equally willing to recommend it to others.

This, for a high-cost product with a high switch-over cost for those with cellular plans other than AT&T–and additional service fees for all. See Brand Autopsy post.

Strong brand? You bet. No matter how enormous the marketing budget, if it didn’t work and please people in a big way (one colleague fell in love with her friend’s iPhone from the moment she held it), the whole thing would crash. People are paying a price premium for what could be considered a risky buy (first generation technology and all that). But they’re doing it in droves.

Question: What lessons are here for your brand?

-Beth Woolley

P.S. It will be interesting to track what customers are saying in six months…all that happiness could backfire if it doesn’t hold up to its promise.