The responses to our Netflix versus Blockbuster challenge were interesting in two ways:

1) People have a visceral negative reaction to Blockbuster. Be it from its service, less than robust selection, or gay-unfriendly policies, there are issues with the brand. The question then becomes, can Netflix take advantage of this?

2) There were divergent views on the solution. Some people think Netflix needs to keep staying ahead of Blockbuster, with new features (like advanced searching) or pricing options (like sponsored content or additional postage costs for heavy users). On the other side of the branding divide, some thought a clearer focus and executing against that focus was the only way to survive. I bet survival will require both

-Lynn Parker

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