http://www.integratedbrand.com/260/airlines-in-a-nose-dive/ Where brand leaders meet Tue, 06 Jan 2009 14:28:17 +0000 http://wordpress.org/?v=2.6.3 http://www.integratedbrand.com/260/airlines-in-a-nose-dive/#comment-896 thebrandbuilder Thu, 10 Apr 2008 20:42:40 +0000 http://www.integratedbrand.com/117/airlines-in-a-nose-dive/#comment-896 Excellent post. Most airlines seem to think that branding is simply a function of creating a corporate identity - as opposed to creating a unique value prop, a culture to support and drive it, and a brand to embody it. Excellent post. Most airlines seem to think that branding is simply a function of creating a corporate identity - as opposed to creating a unique value prop, a culture to support and drive it, and a brand to embody it.

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