Let me give you an example of a brand that I can’t stop talking about—DRY Soda Company.  I walked into a room knowing nothing about the company, but by the time I left I was a true brand champion.

So, how did they hook me?

There was, of course, the mom-turned-business tycoon: a pregnant foodie diligently strives to invent a beverage to fill a much needed beverage niche, experimenting with thousands of recipes in her own kitchen, pairing food with different flavors until the perfect sparkling elixir is crafted. And then there was the product, which is also divine—unique, fresh, a true sensory delight.  And the packaging was sleek—in fact, it was as clean, fresh and hip as the product itself!  As was the user-friendly web site, which utilized a lot of white space—creating a fresh and clean online atmosphere.  Their headquarters, located in Pioneer Square, aren’t the typical atmosphere—in fact; here you’ll find a modern take on the soda fountain staffed with a Soda Sommelier.  And, not to be forgotten, are the people. Take Jeanette Thebeau, CMO, she’s bright, funny, engaging, a fellow food-lover who dresses hip and fresh and is the kind of woman I for one want to be. Are you seeing a pattern here? 

In case it’s not already clear, I’m excited because this brand is truly living their brand—they are delivering upon their promise: they’re walking the walk and talking the talk, they know who they are and they’re comfortable in their skin, every touch point rings true, every interaction between their customers and prospects is turned into a full DRY experience.   This isn’t just another beverage……..

It’s a cornucopia of engaging experiences—a kaleidoscope of sumptuous liquid libations that not only squelch my thirst and enliven my palate, but also enhance my lifestyle.

I love this brand—and it’s not just the fizzy bubbles giving me goose bumps…..

-Rachel Olmsted

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