http://www.integratedbrand.com/270/brand-tags-are-it/ Where brand leaders meet Mon, 30 Jan 2012 00:43:00 +0000 hourly 1 http://wordpress.org/?v=3.1.3 http://www.integratedbrand.com/270/brand-tags-are-it/comment-page-1/#comment-910 rolmsted Thu, 12 Jun 2008 16:04:20 +0000 http://www.integratedbrand.com/134/brand-tags-are-it/#comment-910 Tag It is really an interesting site because it focuses upon the intrinsic value of a brand’s personality: for example, you say Volvo, people say safety. If your brand was up here, what do you think people would tag it as? What a great exercise to test whether or not you're acting on brand and delivering value aligned with your brand promise! Tag It is really an interesting site because it focuses upon the intrinsic value of a brand’s personality: for example, you say Volvo, people say safety. If your brand was up here, what do you think people would tag it as? What a great exercise to test whether or not you’re acting on brand and delivering value aligned with your brand promise!

]]> http://www.integratedbrand.com/270/brand-tags-are-it/comment-page-1/#comment-909 jent Thu, 05 Jun 2008 22:11:53 +0000 http://www.integratedbrand.com/134/brand-tags-are-it/#comment-909 I love this site. Simply because it exposes everything a brand has done in their past (recent or not). It demonstrates the importance of delivering on your brand promise in EVERYTHING you do--because people remember everything! I love this site. Simply because it exposes everything a brand has done in their past (recent or not). It demonstrates the importance of delivering on your brand promise in EVERYTHING you do–because people remember everything!

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