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Here’s the next in the seven secrets of strong brands series we’ve been running.

VS

Secret #5:
Limit who you are.

Our brains are little. They can only hold so much information. So don’t try to tell your whole story every time you communicate with your customers. I like to think of a pizza; when it gets delivered to your table, do you eat it from the crust side in? No, you put the pointy part in your mouth. Why? Because that’s what fits. So don’t try to make your customers shove an entire pie into their brains: give them one bite, and hope it tastes good enough they want to keep eating. Focus, focus, focus.

-Lynn Parker

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