It is official – the US economy is in a recession. Though we came through the last one nearly a decade ago relatively unscathed, the current one threatens to shake the very foundation of not just our economy, but the world’s. Here in the Northwest, we are intimately feeling the impact. Layoffs, big businesses going under, and consumers being super cautious with their spending habits. So, what’s a marketer to do? How can you recession-proof your brand?

The answer is clear: Keep your brand strong by creating new value and deepening the relationship between your brand and your consumers.

In the January luncheon, the PSAMA brings you three scary-smart thought leaders on brands, branding, and creating brand value for consumers. In this panel discussion you will hear how to strengthen your brand during a recession and why now is a critical time to focus on your brand. Bring your own questions for these experts and plan to leave with several practical actions you can immediately take with your own brand when you go back to the office.

Brand Panel:
Joe LePla – Parker LePla
David Miller– Stoke Strategy
Ted Leonhardt – TedLeonhardt.com

Moderated by David Kinard, Host of Marketing News Radio

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