At the 2009 North American International Auto Show, Volkswagen had more to reveal than just its first two-seater roadster. VW announced record setting sales for 2008!

So, how in the world is an auto company seeing a sales increase in a year that has been nothing short of disastrous for most companies in the auto industry? A focused, unique and compelling brand promise that influences everything it does from car design to service to marketing. As a proud new owner of a VW Jetta, I’ve had a delightfully consistent brand experience. From the no-pressure sales process, to the friendly and helpful customer service, to a car that is fun, safe and cute, VW has truly impressed me. And, as evidenced by the sales numbers, it looks like I’m not the only one!

What could the big three do to increase their sales numbers in 2009?

-Hiley Spaet

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