As you may have noticed, there’s a reoccurring theme in this month’s blogs—how to recession-proof your brand. All the blogs, up to now, have been targeted towards an organization. I thought I’d change things up this week and talk about your personal brand.

If you’re like 90% of the American workforce, you’re anxious and uncertain about your employment future. You’ve heard about friends and family members who have lost their jobs and you may even be experiencing lay-offs in your own workplace. You’re thinking, what if I’m next? How can I convince my employer that I’m not expendable in these difficult times?

The answer lies in understanding what unique assets you bring to what you do. Do you know what your value-add is in the workplace and what sets you apart from others? What can people expect from you that is different, that stands out? Now is the time to determine your unique differentiator—your competitive advantage—and take action that helps you to deliver more of that in everything you do. Once you know what it is, use your personal brand as a compass to guide you through work tasks great and small—from writing an email to your boss to delivering a sales presentation to a client.

In uncertain times, there’s nothing more compelling than a consistent experience. Find out what makes you different–and relevant–in your workplace and live it in all of your actions and communications.

-Hiley Spaet

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