While reading our blog series this month you might be tempted to ask—what’s the big deal with social media anyway? Isn’t it just another portal? After you’ve read this online testimonial from Group Health patient Bill you might able to more easily answer this question. Bill had what can only be described as an excellent experience as a first time patient of Group Health, and he took the time yesterday to blog about it.

This is a great example of what happens when an organization delivers on its brand promise—the customer is likely to share that experience. In the case of Bill, he shared it with more than one friend over lunch, he broadcasted it in the most public way one consumer can, through his blog. While we don’t know what Bill’s daily readership is, we can assume that as people search for information about Group Health this will be one of the pieces of information available. And it doesn’t get much better than that.

Kudos to our client Group Health for asking “what’s next for our customers’ health?” and then making it happen.

–Briana

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