I thought this list to help companies determine if a social media consultant was any good was informative (and even made me second guess some of our approach to social media). So that’s how to do it wrong—so who’s doing it well? I like United Way’s recent foray, connecting with donors and volunteers. The Wilderness Society is engaging recreationalists, conservationists and wilderness-adjacent communities through its North Cascades initiative. And of course, there’s Obama, the social media savant, who is gathering up an army of connected activists through http://www.barackobama.com/, complete with listening tours, story collection, links to social media sites and more.

-Lynn Parker

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