Comments on: Investing in your brand–during a downturn http://www.integratedbrand.com/670/investing-in-your-brand-during-a-downturn/ Where brand leaders meet Wed, 17 Feb 2010 01:27:56 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Molly Bennett Creative : Blog http://www.integratedbrand.com/670/investing-in-your-brand-during-a-downturn/comment-page-1/#comment-930 Molly Bennett Creative : Blog Fri, 26 Jun 2009 22:07:24 +0000 http://www.integratedbrand.com/?p=670#comment-930 [...] This morning, @ParkerLePla posted an article on investing in your brand during an economic down-turn: [...] [...] This morning, @ParkerLePla posted an article on investing in your brand during an economic down-turn: [...]

]]> By: Eric Mann http://www.integratedbrand.com/670/investing-in-your-brand-during-a-downturn/comment-page-1/#comment-929 Eric Mann Fri, 26 Jun 2009 17:14:49 +0000 http://www.integratedbrand.com/?p=670#comment-929 I agree that it's important to hold strong during a downturn, but a lot of people misrepresent that as starting new activities. When economic situations challenge your brand, you have the opportunity to show your brand's strength by continuing to be who you are. It's not the time for re-branding, but for reinforcing <em>existing</em> principles. In our business, we've taken the slower time to re-evaluate our product offering and work to re-match what we're doing with what we <em>say</em> we're doing. It's a convenient time to remind both our customers and ourselves what our brand values are and that we are delivering on a unique selling proposition. I agree that it’s important to hold strong during a downturn, but a lot of people misrepresent that as starting new activities. When economic situations challenge your brand, you have the opportunity to show your brand’s strength by continuing to be who you are. It’s not the time for re-branding, but for reinforcing existing principles.

In our business, we’ve taken the slower time to re-evaluate our product offering and work to re-match what we’re doing with what we say we’re doing. It’s a convenient time to remind both our customers and ourselves what our brand values are and that we are delivering on a unique selling proposition.

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