This has been quite the topic, and we were even discussing it at a branding event I hosted a few weeks ago.

I take the position that this is a poor move on the part of Starbucks. They have become a great brand leader, yet here they are walking away from it?

Simply put, my motto is to, “Do what you’re best at, and stick to those strengths.”

It’s an intriguing, real life brand story we can all follow!

Thanks for the post!
Maren