Everything most people need to know about branding, you can get in 156 marvelous pages in Branding Like the Big Boys, by Martin Thoma. One of the founders of Little Rock branding agency Thoma Thoma, Martin has written a succinct page-turner about one of the more confusing topics in marketing today. In clear language, filled with examples, he walks you through the whys and hows of successful branding, useful whether you’re a 10-person hair salon or a mega-corporation.

See more about Branding Like the Big Boys at http://www.brandinglikethebigboys.com/.

Watch my testimonial forBranding Like the Big Boys.

-Lynn Parker

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