RSVP for Jen Travis’s webcast on September 24th at 4:15. To attend, click here.

While everyone is scrambling to figure out the how-tos of social media, most companies are misreading the landscape and are in danger of losing competitive position. More than a PR tool, social media is driving a cultural shift that ignores the traditional top-down approach (a company telling you what to think about them) and demands a two-way exchange of ideas, emotions and information. For those who heed the trend, this creates opportunity for brands to build trust and forge sustainable relationships beyond the product sale–creating communities around their brand that influence and drive product innovation, marketing, sales, organizational development and business strategy.

This webinar will help you understand the dynamics of the business shift that social media has necessitated and the ways in which you can harness social media to build your brand community for sustainability and profitability.

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