Brand, then strategy, then execution

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In that order. Seth Godin’s post on the hierarchy of success aligns with our thinking. Too many times companies just want to execute, but they haven’t outlined what (brand), why (goals) or how (strategy).

–Jen Travis

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This entry was posted on Wednesday, September 23rd, 2009 at 2:34 pm and is filed under Blog. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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