Brand Autopsy wrote a post today on Vince Poscente’s newest book, The Age of Speed which uses a story about tightrope walking to illustrate the point of focusing on your destination in a fast paced business environment. “Once the target was clear and we stayed focused on it, the path and the process were simple – we were balanced and fast.”

I think this is a great way to illustrate how your brand promise and focus can provide a clear path to your destination. Without it, businesses find themselves staring at their feet, constantly worried about falling rather than ready to take risks to get where they need to go. Does your company look up or look down when walking the tightrope of fast paced business? Where do you fall down (innovation, company culture, product development, customer relationships…)?

- Jen Travis