According to a new report from Knowledge at Wharton, there is a shake out going on in the social media space. It will continue to happen, but what strikes me as important in all of this is that it is not just going to be about advances in technology. The players that survive and thrive are going to be the ones that differentiate and provide a user experience that people can’t get anywhere else. For instance, if MySpace wants to thrive (not merely survive like it has been), it needs to decide how it wants to be different from Facebook and then deliver that differentiated experience (like it currently does for the music scene).

-Jen Travis

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