Buzz isn’t something you scientifically produce. It is a little mystical in nature in that you never quite know for sure what is going to catch on and become buzz-worthy. However, the best way to create buzz-worthy content or events is to focus on your brand–what makes you different in the first place. How do you uniquely do what you do? How do you express yourself in your visual and verbal brand that sets you apart? Identify that, harness it and use it to drive your content creation for the best chance to create buzz. And, remember, it’s what makes you different that is of value to people that is important. Not just being different for being different’s sake.

Check out this example of a website that clearly demonstrates its brand difference through its content, tone and manner, and the way it uses YouTube to create an engaging experience.

–Jen Travis

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