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If you weren’t too worried about your website and how it reflected your brand, there is an even bigger reason for you to start worrying, at least a little bit: Google Sidewiki. This new application from Google allows users to comment on your site and share their thoughts on their favorite social media sites. Don’t fear, however, as there are some great business use cases that demonstrate use of it to start conversations and allow your users to co-create content for your site.

What would you like people to say about your website (now that they can more publicly)?

–Jen Travis

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