How often does one market its products by not marketing them? When you are “murketing” them: murkily marketing. Pabst Blue Ribbon does it, Scion does it; even furniture makers are doing it . So is murketing the new viral marketing? Or is it a new beast?

I think it’s different. Murketing can only work a few times before people start looking for it, when it then becomes obvious marketing and loses its luster. Viral marketing, on the other hand, takes creativity or cleverness and uses that as the carrying meme; attention is the currency you pay for hearing the message, versus no message.

-Lynn Parker

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