Conferences come in all stripes and I like the stripes at the Advanced Learning Institute’s Internal Branding conference, held last month in Chicago. This is what I liked:

- Being with other internal branding nerds who know that you have to live your brand before you can communicate it

- Seeing how companies as diverse as Pep Boys, Enterprise, Nationwide Insurance, Pitney Bowes and Boeing are getting their employees to deliver their brand promises

- Hearing how hard it is to get entry-level or low-level employees invested in living brands—and getting some good ideas for overcoming that difficulty

One thing I found fascinating: the similarity in concepts around how important it is to engage your employees emotionally. Check out these slides, all from different presentations.

If you’re interested in my presentation, check out the Internal Branding Conference materials here.

-Lynn Parker