In the onslaught of social media throughout 2009, one brand stands out more than others because of the social revolution it continues to propel–Facebook. From giving people a place to share their lives or connect with long lost friends and family to giving brands new ways to connect one on one with their customers, Facebook has continued to evolve with the many ways users are using it.

It has embodied the spirit of social media in constant transformation and innovation based on listening. While some can argue its usability or the efficacy of its design, Facebook has listened to these arguments and continues to improve the experience–upgrading its interface ongoingly, adding new features monthly, and making its data more usable for marketers and casual users alike.

And, with its steady growth of users (over 350 million as of this month) and stable retention rates, it has beat out Twitter and MySpace for audience share. My prediction: in the shake out to come in 2010, we will see a very clear distinction between Facebook and Twitter. Facebook will continue to evolve and deepen its relationships with all of its users, as well as become an invaluable data source for brand managers and marketers, while Twitter will solidify its position with companies and thought leaders by providing a valuable public relations and communications channel.

Anybody want to wager?

–Jen Travis

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