If you’re in the role of managing your organization’s brand, you know there’s a lot to track. Well, I’ve conveniently boiled it down for you into five easy to remember elements that I will post here one at time for the next week. In cases where companies have been able to do each of these well, they have increased the amount they can charge for their product or service, improved word of mouth and strengthened employee and customer loyalty. Who doesn’t want those things?

Here is the list, but check back to get more info as we discuss them one at a time:

1) Know what your brand is and make sure your employees know what your brand is.
2) Use your brand to drive core business strategy.
3) Hold people accountable for delivering the brand.
4) Clearly communicate what you promise.
5) Measure and celebrate brand-driven success.

–Briana Marrah