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Parker LePla is a brand consulting firm that helps organizations achieve their bigger visions. The agency was founded in 1994 by principals Lynn Parker and Joe LePla, who wanted to create a client-focused, strategically minded agency to develop and practice innovative approaches to brand development and marketing communications. Over the last 13 years, we’ve surrounded ourselves with capable, like-minded individuals and worked with 100’s of clients in the private and public sector to reveal, live and communicate their brand promise and change consumer behavior as a result. Visit our website at www.parkerlepla.com. If you’re a member of Facebook, become a fan of our page!

Joe LePla, Principal

Joe LePla co-founded Parker LePla with Lynn Parker in 1994, co-authored two branding books with her and continues to explore how to help companies make the brand shift. Prior to Parker LePla, Joe was vice president and general manager of public relations at advertising agency Floathe Johnson; ran a previous agency, JL Communications in Detroit, Michigan and was a vice president and member of the senior management team for a financial services holding company, U.S. Mutual Financial Corp.

Lynn Parker, Principal

Lynn has been thinking really really hard about branding for more than 20 years, including co-founding Parker LePla, writing two books on integrated branding, and speaking at national conferences on branding. Before Parker LePla, she was creative strategies director at Seattle ad agency Floathe Johnson, a writer at high-tech PR agency Regis McKenna, and a journalist at three newspapers. She has helped such organizations as Microsoft, Hewlett Packard, Tektronix, Potlatch, City of Seattle, Group Health, Grist and the Wilderness Society reveal and live their brands. Other portions of her brain are populated by playing Zimbabwean marimba music and Scrabble, parenting three quirky kids and supporting her husband’s marathon addiction.

Briana Marrah, Principal

Briana Marrah, a VP at Parker LePla, has been working in the field of brand strategy and communications for over 10 years for clients such as Microsoft, Fred Hutchinson Cancer Research Center, Group Health and Merriman Berkman Next. Strategy, change management and forthright truthtelling are her strengths; doggie merchandise, stinky cheese and farmers’ markets are her loves.

Jen Travis, Account Director

Jen has been a brand curious-ist for over 10 years – interested in why some brands succeed and others fail. Her curiosity led her to a career in marketing and brand strategy, cutting her teeth in advertising where she worked with such brands as Hewlett-Packard, Westin Hotels and Resorts, Tully’s, Agilent Technologies and others. She also spent a few years consulting with non-profit organizations on how to utilize their brands to increase their community support. Ultimately, her passion led her to Parker LePla where she has worked with many companies (large, small, for-profit, non-profit) to help them discover and live their brand. In her other life, Jen finds herself playing “ponies” with her two young daughters, debating political issues with her husband, watching old movies, or reading anything she can get her hands on.

Beth Woolley, Senior Account Manager

Beth brings organizational change management experience and a social services and marketing background, which she has applied to helping such organizations as Serials Solutions, Group Health, Emerald City Smoothie, and City of Olympia Public Works make brand shifts. She’s a naturalized Washingtonian with a penchant for relaxing, sailing and the outdoors—reserving her considerable energy for helping clients meet their challenges and goals.

Hiley Spaet, Account Manager/Blog Manager

Hiley Spaet is an account manager at Parker LePla. She is a bit of numbers geek which is why she loves working on brand analysis projects. She’s worked on such client teams as Potlatch, Group Health Credit Union and Fred Hutchinson Cancer Research Center. Aside from numbers, she loves bike rides, the New York Times Crossword, volunteering, political conversations and her guitar.

Bianca Abate, Project Coordinator

Bianca’s background in qualitative marketing research coupled with her passion for psychology naturally led her to the world of branding. Clients she has worked with while at Parker LePla include: Group Health Cooperative, Mayo Clinic, ProQuest, Sustainable Path Foundation and more. After exploring the ins and outs of mainland China and Taiwan, she picked up Mandarin Chinese to complement her Spanish. When not at the office, she can be found snowboarding, kite flying, or dabbling with improv comedy.

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