Parker LePla is a brand consulting firm that helps organizations achieve their bigger visions. The agency was founded in 1994 by principals Lynn Parker and Joe LePla, who wanted to create a client-focused, strategically minded agency to develop and practice innovative approaches to brand development and marketing communications. Over the last 17 years, we’ve surrounded ourselves with capable, like-minded individuals and worked with 100’s of clients in the private and public sector to reveal, live and communicate their brand promise and change consumer behavior as a result.

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Joe LePla, Principal

Joe LePla co-founded Parker LePla with Lynn Parker in 1994, co-authored two branding books with her and continues to explore how to help companies make the brand shift. Prior to Parker LePla, Joe was vice president and general manager of public relations at advertising agency Floathe Johnson; ran a previous agency, JL Communications in Detroit, Michigan and was a vice president and member of the senior management team for a financial services holding company, U.S. Mutual Financial Corp.

Lynn Parker, Principal

Lynn has been thinking really really hard about branding for more than 20 years, including co-founding Parker LePla, writing two books on integrated branding, and speaking at national conferences on branding. Before Parker LePla, she was creative strategies director at Seattle ad agency Floathe Johnson, a writer at high-tech PR agency Regis McKenna, and a journalist at three newspapers. She has helped such organizations as Microsoft, Hewlett Packard, Tektronix, Potlatch, City of Seattle, Group Health, Grist and the Wilderness Society reveal and live their brands. Other portions of her brain are populated by playing Zimbabwean marimba music and Scrabble, parenting three quirky kids and supporting her husband’s marathon addiction.

Briana Marrah, Principal

Briana Marrah, a VP at Parker LePla, has been working in the field of brand strategy and communications for over 10 years for clients such as Microsoft, Fred Hutchinson Cancer Research Center, Group Health and Merriman Berkman Next. Strategy, change management and forthright truthtelling are her strengths; doggie merchandise, stinky cheese and farmers’ markets are her loves.

Jen Travis, Online Brand Experience Vice President

Jen has been a brand curious-ist for over 10 years – interested in why some brands succeed and others fail. Her curiosity led her to a career in marketing and brand strategy, cutting her teeth in advertising where she worked with such brands as Hewlett-Packard, Westin Hotels and Resorts, Tully’s, Agilent Technologies and others. She also spent a few years consulting with non-profit organizations on how to utilize their brands to increase their community support. Ultimately, her passion led her to Parker LePla where she has worked with many companies (large, small, for-profit, non-profit) to help them discover and live their brand. In her other life, Jen finds herself playing “ponies” with her two young daughters, debating political issues with her husband, watching old movies, or reading anything she can get her hands on.

Beth Woolley, Account Director

Beth brings organizational change management experience and a social services and marketing background, which she has applied to helping such organizations as Serials Solutions, Group Health, Emerald City Smoothie, and City of Olympia Public Works make brand shifts. She’s a naturalized Washingtonian with a penchant for relaxing, sailing and the outdoors—reserving her considerable energy for helping clients meet their challenges and goals.

Bianca Abate, Account Manager and Blog Manager

Bianca’s background in marketing research and love for psychology led her to the world of branding. Clients she’s worked with include: Group Health, Mayo Clinic, Microsoft Health Solutions Group, Milliman Healthcare and more. Before moving to Seattle, she explored the ins and outs of mainland China and Taiwan and picked up Mandarin Chinese to complement her Spanish. When not at the office, she’s adventuring with friends, snowboarding, kite flying, or writing poetry. She is also a very active contributor to the community—she is a BEAN member (a global charity group for young adults) and is currently guiding the Latino outreach efforts for Big Brothers Big Sisters of Puget Sound.

Rachel Olmsted, Account Manager

Prior to joining Parker LePla, Rachel worked with Melting Pot franchisees in the Washington and California markets, structuring and managing their business operations and marketing communications. She also danced with the Pacific Northwest Ballet and spent most of her childhood and teen years training and performing with dance companies across the country. Both her ballet and restaurant background focused on providing rich, unique and memorable experiences for patrons, a concept that intrigued her and eventually lead her to brand strategy. Rachel loves Hawaii and would live there if she could.  She enjoys being outside, especially when she can run or hike; she also enjoys teaching and practicing yoga.

Evelyn Jones, Project Coordinator

Evelyn’s background in communications, brand management, and public relations pairs quite well with her new found passion in corporate social responsibility—her own twist on living your brand promise.  Parker LePla is an exciting and natural fit for her while working with clients, such as Seattle City Light’s Conservation and Renewable Energy Department, Point to Point Transportation and Housing Resources Group. Evelyn completed her MBA in Sustainable Business in June 2010 from Bainbridge Graduate Institute. Originally a Midwest native, Evelyn enjoys playing ice hockey and spending time outdoors exploring the Pacific Northwest.

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