Here you'll find a variety of tools, templates, articles and other resources for you to use in your quest to be an ever-more-masterful integrated brand manager. Whether it's brand rollout training ideas, articles to sell senior management on the benefits of integrated branding, or brand planning worksheets, you'll find it here. Check back often—new content uploaded ongoingly.
Resources

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Information about brand tools
Parker LePla (May 2, 2007)
Download: PDF PDF (102KB)
Summary: This document outlines a crucial piece to an integrated brand--your brand tools.
Keywords: Brand tools
Categories: Learning about brand

Brand intersection diagram
Parker LePla (May 2, 2007)
Download: Image Image (236KB)
Summary: Your brand lives at the intersection of what you do well, what your customers value and what you can own in your market. Use this image when explaining this concept in presentations and in documents.
Keywords: Diagram
Categories: Learning about brand

Intro to integrated brand
Parker LePla (May 2, 2007)
Download: PDF PDF (306KB)
Summary: This will bring you, and others at your organization, up to speed on integrated brand principles.
Keywords: Introduction ; Basics ; Integrated brand
Categories: Learning about brand

Building brand loyalty
Parker LePla (May 2, 2007)
Download: Image Image (551KB)
Summary: The whole goal of integrated branding is to build customer loyalty so that they automatically choose you when given the opportunity. This visual represents the various stages of brand loyalty.
Keywords: Diagram
Categories: Learning about brand

Truly integrated brand
Parker LePla (May 2, 2007)
Download: Image Image (359KB)
Summary: A truly integrated brand includes all customer touch points.
Keywords: Diagram
Categories: Learning about brand



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