Here you'll find a variety of tools, templates, articles and other resources for you to use in your quest to be an ever-more-masterful integrated brand manager. Whether it's brand rollout training ideas, articles to sell senior management on the benefits of integrated branding, or brand planning worksheets, you'll find it here. Check back often—new content uploaded ongoingly.
Resources

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Information about brand tools
Parker LePla (May 2, 2007)
Download: PDF PDF (102KB)
Summary: This document outlines a crucial piece to an integrated brand--your brand tools.
Keywords: Brand tools
Categories: Learning about brand

Brand intersection diagram
Parker LePla (May 2, 2007)
Download: Image Image (236KB)
Summary: Your brand lives at the intersection of what you do well, what your customers value and what you can own in your market. Use this image when explaining this concept in presentations and in documents.
Keywords: Diagram
Categories: Learning about brand

Intro to integrated brand
Parker LePla (May 2, 2007)
Download: PDF PDF (306KB)
Summary: This will bring you, and others at your organization, up to speed on integrated brand principles.
Keywords: Introduction ; Basics ; Integrated brand
Categories: Learning about brand

Building brand loyalty
Parker LePla (May 2, 2007)
Download: Image Image (551KB)
Summary: The whole goal of integrated branding is to build customer loyalty so that they automatically choose you when given the opportunity. This visual represents the various stages of brand loyalty.
Keywords: Diagram
Categories: Learning about brand

Social Brand Manifesto
Parker LePla (June 7, 2011)
Download: PDF PDF
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Summary: There’s a lot of hype about social media. But it meets a real need for people at play and at work. That means it’s relevant to your business, given the right strategy. Check out our Social Brand Manifesto to learn why it’s important and what you can do today to get your brand working for you—socially.
Keywords: social brand, social branding
Categories: Learning about brand

What is integrated brand?
Parker LePla (May 2, 2007)
Download: PDF PDF (108KB)
Summary: This is the one-page version to assist in your internal alignment process.
Keywords: Summary
Categories: Learning about brand

Commercial print company case study
Parker LePla (May 2, 2007)
Download: PDF PDF (118KB)
Summary: See how CCS Printing strengthened their brand.
Keywords: Case study; CCS Printing
Categories: Case studies

Healthcare IT company case study
Parker LePla (May 2, 2007)
Download: PDF PDF (123KB)
Summary: See how Talyst srtrengthened its brand.
Keywords: Talyst; Case study
Categories: Case studies

Financial firm case study
Parker LePla (May 2, 2007)
Download: PDF PDF (134KB)
Summary: See how Merriman Berkman Next strengthened its brand.
Keywords: Merriman ; Berkman; Case study
Categories: Case studies

Brand report card
Parker LePla (May 2, 2007)
Download: PDF PDF (2MB)
Summary: This document is an example of how to measure and track your brand's value in a way that is accessible and actionable.
Keywords: Report card ; Measurement
Categories: Brand integration resources

What is your role in the market?
Parker LePla (May 2, 2007)
Download: PDF PDF (85KB)
Summary: What purpose do you serve in the minds of your customers? Use this worksheet as a starting place for figuring this out.
Keywords: Strategic role ; Worksheet
Categories: Brand integration resources

Applying your brand as a filter
Parker LePla (May 2, 2007)
Download: PDF PDF (93KB)
Summary: Based on your organization's brand promise, what changes need to be made to the current way you do things? Use this worksheet to start that process.
Keywords: Start/stop ; Worksheet; Exercise
Categories: Brand integration resources

How to Launch Your Internal Brand Initiative
Joe LePla (May 10, 2007)
Download: ppt (3MB)
Summary: Presentation from Advanced Learning Institute's Internal Branding Conference 2007.
Keywords: Internal brand
Categories: Internal Branding Conference

UJC Leadership Summit
Cheryl Stumbo, Nancy Geiger, Matthew Mormino (June 27, 2007)
Download: Word Doc Word Doc (654KB)
Keywords: Integrated brand
Categories: Learning about brand , Internal Branding Conference

Internal Branding in the City of Olympia
Lynn Parker and Debbie Sullivan (August 13, 2007)
Download: ppt (5MB)
Summary: Presentation from August 2007 Internal Branding Conference in Chicago.
Keywords: Internal Branding
Categories: Internal Branding Conference



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