Information about brand tools
Parker LePla
(May 2, 2007)
Summary:
This document outlines a crucial piece to an integrated brand--your brand tools.
Keywords:
Brand tools
Brand intersection diagram
Parker LePla
(May 2, 2007)
Summary:
Your brand lives at the intersection of what you do well, what your customers value and what you can own in your market. Use this image when explaining this concept in presentations and in documents.
Keywords:
Diagram
Intro to integrated brand
Parker LePla
(May 2, 2007)
Summary:
This will bring you, and others at your organization, up to speed on integrated brand principles.
Keywords:
Introduction ; Basics ; Integrated brand
Building brand loyalty
Parker LePla
(May 2, 2007)
Summary:
The whole goal of integrated branding is to build customer loyalty so that they automatically choose you when given the opportunity. This visual represents the various stages of brand loyalty.
Keywords:
Diagram
Truly integrated brand
Parker LePla
(May 2, 2007)
Summary:
A truly integrated brand includes all customer touch points.
Keywords:
Diagram
What is integrated brand?
Parker LePla
(May 2, 2007)
Summary:
This is the one-page version to assist in your internal alignment process.
Keywords:
Summary
Commercial print company case study
Parker LePla
(May 2, 2007)
Summary:
See how CCS Printing strengthened their brand.
Keywords:
Case study; CCS Printing
Healthcare IT company case study
Parker LePla
(May 2, 2007)
Summary:
See how Talyst srtrengthened its brand.
Keywords:
Talyst; Case study
Financial firm case study
Parker LePla
(May 2, 2007)
Summary:
See how Merriman Berkman Next strengthened its brand.
Keywords:
Merriman ; Berkman; Case study
Brand report card
Parker LePla
(May 2, 2007)
Summary:
This document is an example of how to measure and track your brand's value in a way that is accessible and actionable.
Keywords:
Report card ; Measurement
What is your role in the market?
Parker LePla
(May 2, 2007)
Summary:
What purpose do you serve in the minds of your customers? Use this worksheet as a starting place for figuring this out.
Keywords:
Strategic role ; Worksheet
Applying your brand as a filter
Parker LePla
(May 2, 2007)
Summary:
Based on your organization's brand promise, what changes need to be made to the current way you do things? Use this worksheet to start that process.
Keywords:
Start/stop ; Worksheet; Exercise
How to Launch Your Internal Brand Initiative
Joe LePla
(May 10, 2007)
Summary:
Presentation from Advanced Learning Institute's Internal Branding Conference 2007.
Keywords:
Internal brand
CEO Briefing Document
Parker LePla
(May 10, 2007)
Keywords:
Internal brand
UJC Leadership Summit
Cheryl Stumbo, Nancy Geiger, Matthew Mormino
(June 27, 2007)
Keywords:
Integrated brand
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