Integrated Brand » Resources

Resources

Information about brand tools

Parker LePla (May 2, 2007)

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PDF (102KB)

Summary: This document outlines a crucial piece to an integrated brand--your brand tools.

Keywords: Brand tools

Categories: Learning about brand

Brand intersection diagram

Parker LePla (May 2, 2007)

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Image (1MB)

Summary: Your brand lives at the intersection of what you do well, what your customers value and what you can own in your market. Use this image when explaining this concept in presentations and in documents.

Keywords: Diagram

Categories: Learning about brand

Intro to integrated brand

Parker LePla (May 2, 2007)

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PDF (306KB)

Summary: This will bring you, and others at your organization, up to speed on integrated brand principles.

Keywords: Introduction ; Basics ; Integrated brand

Categories: Learning about brand

Building brand loyalty

Parker LePla (May 2, 2007)

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Image (551KB)

Summary: The whole goal of integrated branding is to build customer loyalty so that they automatically choose you when given the opportunity. This visual represents the various stages of brand loyalty.

Keywords: Diagram

Categories: Learning about brand

Truly integrated brand

Parker LePla (May 2, 2007)

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Image (359KB)

Summary: A truly integrated brand includes all customer touch points.

Keywords: Diagram

Categories: Learning about brand

What is integrated brand?

Parker LePla (May 2, 2007)

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PDF (108KB)

Summary: This is the one-page version to assist in your internal alignment process.

Keywords: Summary

Categories: Learning about brand

Commercial print company case study

Parker LePla (May 2, 2007)

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PDF (118KB)

Summary: See how CCS Printing strengthened their brand.

Keywords: Case study; CCS Printing

Categories: Case studies

Healthcare IT company case study

Parker LePla (May 2, 2007)

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PDF (123KB)

Summary: See how Talyst srtrengthened its brand.

Keywords: Talyst; Case study

Categories: Case studies

Financial firm case study

Parker LePla (May 2, 2007)

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PDF (134KB)

Summary: See how Merriman Berkman Next strengthened its brand.

Keywords: Merriman ; Berkman; Case study

Categories: Case studies

Brand report card

Parker LePla (May 2, 2007)

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PDF (2MB)

Summary: This document is an example of how to measure and track your brand's value in a way that is accessible and actionable.

Keywords: Report card ; Measurement

Categories: Brand integration resources

What is your role in the market?

Parker LePla (May 2, 2007)

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PDF (85KB)

Summary: What purpose do you serve in the minds of your customers? Use this worksheet as a starting place for figuring this out.

Keywords: Strategic role ; Worksheet

Categories: Brand integration resources

Applying your brand as a filter

Parker LePla (May 2, 2007)

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PDF (93KB)

Summary: Based on your organization's brand promise, what changes need to be made to the current way you do things? Use this worksheet to start that process.

Keywords: Start/stop ; Worksheet; Exercise

Categories: Brand integration resources

How to Launch Your Internal Brand Initiative

Joe LePla (May 10, 2007)

Download: ppt (3MB)

Summary: Presentation from Advanced Learning Institute's Internal Branding Conference 2007.

Keywords: Internal brand

Categories: Internal Branding Conference

CEO Briefing Document

Parker LePla (May 10, 2007)

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Word Doc (295KB)