Here you'll find a variety of tools, templates, articles and other resources for you to use in your quest to be an ever-more-masterful integrated brand manager. Whether it's brand rollout training ideas, articles to sell senior management on the benefits of integrated branding, or brand planning worksheets, you'll find it here. Check back often—new content uploaded ongoingly.
Resources

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Commercial print company case study
Parker LePla (May 2, 2007)
Download: PDF PDF (118KB)
Summary: See how CCS Printing strengthened their brand.
Keywords: Case study; CCS Printing
Categories: Case studies

Healthcare IT company case study
Parker LePla (May 2, 2007)
Download: PDF PDF (123KB)
Summary: See how Talyst srtrengthened its brand.
Keywords: Talyst; Case study
Categories: Case studies

Financial firm case study
Parker LePla (May 2, 2007)
Download: PDF PDF (134KB)
Summary: See how Merriman Berkman Next strengthened its brand.
Keywords: Merriman ; Berkman; Case study
Categories: Case studies

Brand report card
Parker LePla (May 2, 2007)
Download: PDF PDF (2MB)
Summary: This document is an example of how to measure and track your brand's value in a way that is accessible and actionable.
Keywords: Report card ; Measurement
Categories: Brand integration resources

What is your role in the market?
Parker LePla (May 2, 2007)
Download: PDF PDF (85KB)
Summary: What purpose do you serve in the minds of your customers? Use this worksheet as a starting place for figuring this out.
Keywords: Strategic role ; Worksheet
Categories: Brand integration resources



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