We can’t have a conversation about the personal brands of famous Seattleites without talking about one of our most famous and beloved sports heroes, Ken Griffey Jr. Since the news broke that Griffey would be returning to the Seattle Mariners—after leaving us in 1999—a wave of elation has swept through the city.

What is it about #24 that has us so excited about his return? Pushing 40 and riddled with injuries, do we truly believe that he will make a strong contribution this season? Or is it the nostalgia for the good ole days of Mariners baseball that gives us a new sense of hope for the team–the days when every car with a Washington license plate had a “You Gotta Love These Guys” bumper sticker?

What do you think differentiates Ken Griffey Jr. from all the other famous Mariners and MLB players alike? What do you think he represents for Seattle—the heart of his personal brand?

-Hiley Spaet

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